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Strategy

Benefits:

Experience: Leverage our 35 plus years in the business.

People: Get to know the best ways to help the team work together.

Process: Understand what methods are best to answer your UX questions.

Roadmaps: Lay out your plans in an integrated and visual way that's easy for all to share.

Tools: Sharpen your delivery by using the best tools for your people.

Education: Make sure everyone is reading from the same play book and understands their role.

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User Interviews

Benefits:

In-Depth Insights: Gather detailed information about user experiences and needs.

Identify Usability Issues: Spot usability problems through direct observation.

Validate Assumptions: Confirm or challenge your assumptions about user interactions.

Discover New Opportunities: Uncover new features or improvements through user conversations.

Need more help with your UX research? Callaghan UX is here for you.
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Surveys

Benefits:

Quantitative Data: Provides measurable data for statistical analysis.

Broad Reach: Can be distributed to a large, diverse audience.

Cost-Effective: Inexpensive and quick to conduct.

User Feedback: Direct insights into user needs and pain points.

Benchmarking: Establishes benchmarks for user satisfaction and tracks changes.

Prioritization: Helps prioritize features and fixes.

Actionable Insights: Informs product development and business decisions.

Need help with your survey design or specific questions? Let Callaghan UX help you today!
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Focus Groups

Benefits:

Diverse Perspectives: Gather a range of opinions and experiences.

Interactive Discussions: Participants build on each other's ideas.

Immediate Feedback: Get real-time reactions to concepts and designs.

Identify Trends: Spot common themes and patterns.

User Engagement: Increase user loyalty and satisfaction.

Need help organizing a focus group or have specific questions? Just let Callaghan UX Team get you the answers you need!
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Research Roadmaps

Benefits:

Quantitative Data: Creating a UX research roadmap offers many benefits:

Strategic Planning: Aligns research with business goals.

Resource Allocation: Prioritizes research activities efficiently.

Stakeholder Alignment: Keeps everyone informed and aligned.

Consistency: Ensures systematic gathering and application of insights.

Tracking Progress: Monitors research activities and their impact.

Improved Decision-Making: Informs decisions based on user insights.

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Card Sorting

Benefits:

Improved Information Architecture: Creates a logical content structure.

User-Centered Design: Involves users in the design process.

Identify Patterns: Reveals how users group information.

Enhanced Usability: Results in a more intuitive interface.

Cost-Effective: Simple and inexpensive to conduct.

Need more help with UX research methods? Just contact Callaghan UX for help with your next project.
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Tree testing

Tree Tests

Benefits:

Identify Navigation Issues: Pinpoint where users struggle.

Improve Information Architecture: Organize content logically.

User-Centered Design: Involve users for intuitive navigation.

Quick and Cost-Effective: Simple setup with valuable insights.

Data-Driven Decisions: Inform design improvements with clear data.

Need more help with UX research methods? Callaghan UX is here for you!
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Moderated & Unmoderated Remote Usability Tests

Moderated Remote Usability Tests:


Real-Time Interaction: Facilitators can ask follow-up questions.

Immediate Clarification: Users can clarify tasks on the spot.

Detailed Insights: Gather richer qualitative data.
 

Unmoderated Remote Usability Tests:


Scalability: Conduct with many participants simultaneously.

Cost-Effective: Less expensive, no facilitator needed.

Natural Environment: Users complete tasks in their own setting.

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Facilitated Workshops

Benefits:

Collaborative Environment: Encourages teamwork and idea-sharing among participants.

Diverse Perspectives: Brings together different viewpoints, leading to more comprehensive solutions.

Immediate Feedback: Allows for real-time discussion and iteration on ideas.

Engagement: Increases participant involvement and investment in the project.

Efficient Problem-Solving: Facilitates quick identification and resolution of issues.

Need more help with UX research methods? Just let us know!
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